Open AccessPublic goods and private interests: Understanding non-residential demand for green power
Author(s) -
Ryan Wiser,
Meredith Fowlie,
Edward Holt
Publication year - 2001
Language(s) - English
Resource type - Reports
DOI - 10.2172/776644
Subject(s) - business , marketing , value (mathematics) , profit (economics) , renewable energy , electricity , goods and services , power (physics) , economics , market economy , engineering , microeconomics , physics , quantum mechanics , machine learning , computer science , electrical engineering
This article presents the results of the first large-scale mail survey of non-residential green power customers in the United States. The survey explored the motivations, attitudes, and experiences of 464 business, non-profit, and public-sector customers that have voluntarily opted to purchase - and frequently pay a premium for - renewable electricity. Results of this study should be of value to marketers interested in targeting these customer segments, to policy makers interested in fostering and understanding non-residential demand for green power, and to academics pondering the motivations for firms to engage in such voluntary environmental initiatives