Beating the traffic with commuting alternatives

This pamphlet describes how, by encouraging commuting options, local governments can help reduce air pollution, fuel consumption, and traffic congestion. Minimizing these problems makes the community more appealing to businesses, residents, and visitors and boosts the local economy. Approaches to alternative transportation are as varied as the communities devising and using them. But the critical factor is initiative from local governments, often one of communities largest employers. They can use and promote commuting alternatives among their employees. Local governments can also promote alternative transportation among other employers and the general public. They can provide information on commuting options, improve the infrastructure, and use local authority to require and reward those changes necessary to make alternative transportation a widely accepted part of community life. Best of all, local governments can lead by example and establish a template for other employers to follow