1994-95 Communications Plan

The 1994-1995 Lawrence Berkeley Laboratory Communications Plan - and the goals, objectives, strategies and actions that follow - are the products of almost a year of researching, evaluating and addressing LBL`s needs for effective internal and external communications programs. They grow from three contemporary realities undeniably bound to the future of the laboratory - (1) a diversified research mission that has splintered internal loyalties and commitments since LBL`s evolution from a one-purpose high energy physics lab; (2) a fiercely competitive science funding environment in the 1990`s; and (3) a continuing LBL identity crisis marked by public confusion over three `Lawrences; (the Livermore and Berkeley labs, plus the Berkeley campus` Hall of Science) and two `Berkeleys` (laboratory and campus)