Open AccessResearch on the optimization of cooperative advertising strategy in the promotion of water-saving products based on differential game
Author(s) -
Peijie Du,
Shujing Zhang,
Han Wang,
Yanrong Wang
Publication year - 2022
Publication title -
water policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.488
H-Index - 56
eISSN - 1996-9759
pISSN - 1366-7017
DOI - 10.2166/wp.2022.076
Subject(s) - subsidy , supply chain , pareto principle , business , cost sharing , promotion (chess) , stackelberg competition , product (mathematics) , pareto efficiency , differential game , microeconomics , industrial organization , economics , marketing , operations management , mathematical optimization , geometry , mathematics , politics , political science , law , market economy
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