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Research on the adoption behavior of water efficiency labeling is of great significance for improving citizens' water-saving consciousness and promoting water-saving techniques and standards. This study sorted out 559 papers about adoption behavior and then systematically analyzed the origin and research progress of water efficiency labeling in different fields. Finally, related theories and empirical analysis are integrated, and a research framework of ‘gold ingot’ that focuses on adoption behavior is constructed. The study found that the research mainly involves three contents in the current: adoption behavior of corporate users, adoption behavior of rural households and adoption behavior of individual users. Based on the above literature analysis, this study proposes a theoretical framework for research on the adoption behavior of water efficiency labeling.

Adoption behavior of water efficiency labeling: origin, research progress and theoretical framework – evidence from China