Diseño de autoestudios multimedia para competencias digitales: Caso del primer MOOC latinoamericano

The aim of this paper is to identify the instructional design elements in eight multimedia materials that prompted the development of Informational literacy competencies during a MOOC. Multimedia material is analyzed from two perspectives: the principles of the Cognitive Theory of Multimedia Learning (CTML), and the instructional design applied in the seminary. The qualitative research was conducted through a case study methodology, applying documents analysis, interviews and observation, two constructs were studied: development of digital competencies, and elements of instructional design in multimedia. Findings showed that two principles from the CTML were relevant, coherence and personalization; and two others derived from the design of the MOOC: connectivism and active learning.