Open AccessEVALUATING THE CORPORATE COMMUNICATION STRATEGIES OF SPORTS CLUBS IN THE NEW MEDIA
Author(s) -
AliGurel GOKSEL,
Mustafa Zahit Serarslan
Publication year - 2016
Publication title -
international journal of advanced research
Language(s) - English
Resource type - Journals
ISSN - 2320-5407
DOI - 10.21474/ijar01/1253
Subject(s) - sport management , sport communication , sports marketing , marketing communication , corporate communication , sports science , political science , advertising , public relations , sociology , business , communication studies , marketing , social science , corporate social responsibility , marketing management , relationship marketing , law