Open AccessEVALUATING THE CORPORATE COMMUNICATION STRATEGIES OF SPORTS CLUBS IN THE NEW MEDIA
Author(s) -
AliGurel GOKSEL,
Mustafa Zahit Serarslan
Publication year - 2016
Publication title -
international journal of advanced research
Language(s) - English
Resource type - Journals
ISSN - 2320-5407
DOI - 10.21474/ijar01/1253
Subject(s) - sport management , marketing communication , sport communication , corporate communication , sports marketing , advertising , sociology , public relations , political science , business , marketing , communication studies , social science , corporate social responsibility , marketing management , relationship marketing
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