The Periphery Rises: Technology and Cultural Legitimization in Belém’s Tecnobrega

In the mid-2000s, tecnobrega , a popular rhythm from the Amazon region of Brazil, rose to national prominence. This article provides a historical overview of the development of this industry and gives an inside perspective of the stigma tecnobrega has carried. It shows how cult of new technology plays a central role in the cultural legitimization of tecnobrega, and analyzes a particular case of partnership between mass media and academia that has been decisive in this process. Finally, it presents tecnobrega as an example of a larger phenomenon, pointing to the rise of a new Musica Periferica Brasileira.