Open AccessStimulating Referral Behavior May Backfire for Men: The Effect of Referral Failure on Susceptibility to Persuasion
Author(s) -
Kelly Geyskens,
Siegfried Dewitte,
Kobe Millet
Publication year - 2006
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.944392
Subject(s) - referral , persuasion , medicine , psychology , social psychology , clinical psychology , family medicine
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom