Open AccessChanging Roles, Changing Preferences? The Dual Impact of Gender Identity on Preferences for Sex Specific Advertising Stimuli
Author(s) -
Kenneth Poels,
Siegfried Dewitte,
David Vyncke
Publication year - 2005
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.870388
Subject(s) - dual (grammatical number) , identity (music) , psychology , advertising , social psychology , gender identity , business , art , literature , aesthetics
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