Open AccessCognitive Load has Negative After Effects on Consumer Decision Making
Author(s) -
Siegfried Dewitte,
Mario Pandelaere,
Barbara Briers,
Luk Warlop
Publication year - 2005
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.813684
Subject(s) - cognitive load , salience (neuroscience) , cognition , product (mathematics) , psychology , similarity (geometry) , cognitive psychology , taste , social psychology , computer science , artificial intelligence , mathematics , neuroscience , geometry , image (mathematics)
Concurrent cognitive load has a devastating effect on consumer,decision making. Implicit in the theorizing about cognitive load seems to be that this negative effect disappears when the load is removed. Three experiments explored whether cognitive
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom