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Service Products and Productization
Author(s) -
Jochen Wirtz,
Martin P. Fritze,
Elina Jaakkola,
Katja Gelbrich,
Nicole Hartley
Publication year - 2021
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.3893630
Subject(s) - business , service (business) , marketing

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