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Marketing with Shallow and Prudent Influencers
Author(s) -
Ron Berman,
Xudong Zheng
Publication year - 2020
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.3735478
Subject(s) - influencer marketing , marketing , business , advertising , marketing management , relationship marketing

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