Open AccessLead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices
Publication year - 2019
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.3402291
Subject(s) - lead (geology) , business , marketing , risk analysis (engineering) , advertising , computer science , geology , geomorphology
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