When in Rome, Do as the Romans Do - Overcoming Culture Conflicts in Mobile Learning

Mobile learning allows for the embedding of learning into daily routines by means of authentic learning scenarios. In this context, IS research emphasizes the importance of considering individual differences such as cultural differences when using IT in learning scenarios. First, culture is a critical variable that strongly influences IT acceptance and use. Second, teaching concepts differ heavily across cultures. With this research-in-progress paper, we propose a theory-driven design approach to overcome culture conflicts for mobile learning applications. We derive requirements from IT-culture conflict theory and practice, which are addressed by design elements and implemented in a mobile learning application that is now being adapted for China. As a practical contribution of our research, we provide systematic guidance to overcome culture conflicts; as a theoretical contribution, we enrich culture theory by considering and resolving conflicts for mobile learning applications.