Open AccessModeling Reward Expiry for Loyalty Programs in a Competitive Market
Author(s) -
Amirhossein Bazargan,
Salma Karray,
Saeed Zolfaghari
Publication year - 2016
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.2911099
Subject(s) - business , loyalty , marketing , loyalty business model , industrial organization , advertising , service quality , service (business)
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