Open AccessAdvertising, Consumer Awareness, and Choice: Evidence from the U.S. Banking Industry
Author(s) -
Elisabeth Honka,
Alı Hortaçsu,
Maria Ana Vitorino
Publication year - 2015
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.2661659
Subject(s) - advertising , business , banking industry , consumer choice , retail banking , marketing , commerce , financial system
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