Social Networks: A Cradle of Globalized Culture in the Mediterranean Region

International audienceMemes have been defined by R. Dawkins as cultural phenomena that propagate through non genetic ways. In this paper we examine three very popular Internet Memes and study their impact on the society in mediterranean countries. We use google trends as well as Topsy in order to quantify the impact of the Memes on the mediterranean societies. We obtain quite different results with the different tools we use, which we attempt to explain based on some propagation characteristic of each one of the Memes. Our analysis shows the extent at which these Memes cross borders and thus contribute to the creation of a globalized culture. We end the paper by identifying some of the impacts of the globalization of culture