The Effect of a Sports Institution's Legal Structure on Sponsorship Income: The Case of Amateur Equestrian Sports in Germany | Zendy

Christoph Breuer | Zendy; Helmut Dietl | Zendy; Christian Weingaertner | Zendy; Wicker Pamela | Zendy

Open Access

The Effect of a Sports Institution's Legal Structure on Sponsorship Income: The Case of Amateur Equestrian Sports in Germany

Author(s) -

Christoph Breuer,

Helmut Dietl,

Christian Weingaertner,

Wicker Pamela

Publication year - 2011

Publication title -

ssrn electronic journal

Language(s) - English

Resource type - Journals

ISSN - 1556-5068

DOI - 10.2139/ssrn.2493702

Subject(s) - amateur , amateur sports , institution , advertising , political science , business , law

Choosing the legal structure of a sports institution is one of the key decisions that sports managers must make, in part because the legal structure influences the revenue composition of sports institutions. Based on platform theory and property rights theory, this paper suggests that membersO associations receive higher sponsorship revenues than private firms. This study empirically confirms this assumption for amateur sports with data from a survey of equestrian sports institutions in Germany.

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