Americans, Marketers, and the Internet: 1999-2012 | Zendy

Joseph Turow | Zendy; Amy Bleakley | Zendy; John Bracken | Zendy; Michael X. Delli Carpini | Zendy; Nora A. Draper | Zendy; Lauren Feldman | Zendy; Nathaniel Good | Zendy; Jens Großklags | Zendy; Michael Hennessy | Zendy; Chris Jay Hoofnagle | Zendy; Rowan Howard–Williams | Zendy; Jennifer King | Zendy; Li Su | Zendy; Kimberly Meltzer | Zendy; Deirdre K. Mulligan | Zendy; Lilach Nir | Zendy

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Americans, Marketers, and the Internet: 1999-2012

Author(s) -

Joseph Turow,

Amy Bleakley,

John Bracken,

Michael X. Delli Carpini,

Nora A. Draper,

Lauren Feldman,

Nathaniel Good,

Jens Großklags,

Michael Hennessy,

Chris Jay Hoofnagle,

Rowan Howard–Williams,

Jennifer King,

Li Su,

Kimberly Meltzer,

Deirdre K. Mulligan,

Lilach Nir

Publication year - 2014

Publication title -

ssrn electronic journal

Language(s) - English

Resource type - Journals

ISSN - 1556-5068

DOI - 10.2139/ssrn.2423753

Subject(s) - business , the internet , advertising , internet privacy , marketing , world wide web , computer science

This is a collection of the reports on the Annenberg national surveys that explored Americans' knowledge and opinions about the new digital-marketing world that was becoming part of their lives. So far we’ve released seven reports on the subject, in 1999, 2000, 2003, 2005, 2009, 2010, and 2012. The reports raised or deepened a range of provocative topics that have become part of public, policy, and industry discourse. In addition to these reports, I’ve included three journal articles — from I/S, New Media & Society and the Journal of Consumer Affairs — that synthesize some of the findings and place them into policy frameworks. The journals have kindly allowed reproduction for this purpose.

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