Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts | Zendy

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Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts

Author(s) -

Bram Foubert,

Charlotte Rolef,

Els Breugelmans,

Karen Gedenk,

Martin Wetzels

Publication year - 2014

Publication title -

ssrn electronic journal

Language(s) - English

Resource type - Journals

ISSN - 1556-5068

DOI - 10.2139/ssrn.2385982

Subject(s) - economics , financial economics , monetary economics , advertising , business

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