Open AccessThe Role of Coordinated Marketing-Operations Strategy in Services: Implications for Managerial Decisions and Execution
Author(s) -
Dixon, Michael,
Karniouchi Ekaterina V.,
Rhee, Bo van der,
Verma, Rohit,
Victorino, Liana
Publication year - 2013
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.2323839
Subject(s) - business , marketing , process management , marketing strategy , marketing management , industrial organization , operations management , economics
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