Open AccessAuctions for Online Display Advertising Exchanges: Approximations and Design
Author(s) -
Santiago Balseiro,
Omar Besbes,
Gabriel Y. Weintraub
Publication year - 2012
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.2149319
Subject(s) - display advertising , common value auction , online advertising , advertising , computer science , marketing , business , economics , microeconomics , the internet , world wide web
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