Trust Drives Internet Use
Author(s) -
Martin Ljunge
Publication year - 2012
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.2133889
Subject(s) - the internet , internet privacy , business , computer science , world wide web
This paper estimates the effect of trust on internet use by studying the general population as well as second generation immigrants in 29 European countries with ancestry in 87 nations. There is a significant positive effect of trust on internet use. The positive trust effect is not universal to all media, as individuals with high trust are shown to consume less television. The finding provides evidence for one mechanism through which trust creates good outcomes. Individuals with high trust spend time online, and eschew the isolation of the TV couch, which may produce more productive opportunities.
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