Open AccessConsider the Source: Persuasion of Implicit Evaluations is Moderated by Source Credibility
Author(s) -
Colin Tucker Smith,
Jan De Houwer,
Brian A. Nosek
Publication year - 2012
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.2084274
Subject(s) - persuasion , source credibility , credibility , psychology , social psychology , persuasive communication , computer science , political science , law
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