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Optimization of the Annual Planning of Targeted Offers in Direct Marketing
Author(s) -
S. Delanote,
Roel Leus,
Fabrice Talla Nobibon
Publication year - 2011
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.1967384
Subject(s) - marketing , business

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