Open AccessRisk Tolerance, Marketing Information and Investment Decision Makings Under Loss Aversion: Theory and Evidence
Author(s) -
ChiLu Peng
Publication year - 2011
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.1893904
Subject(s) - loss aversion , risk aversion (psychology) , prospect theory , economics , investment (military) , marketing , microeconomics , actuarial science , business , financial economics , expected utility hypothesis , political science , politics , law
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