Open AccessExploratory and Exploitative Market Learning in Discontinuous New Product Development
Author(s) -
Armand Smits,
Geert Vissers,
Jan de Wit
Publication year - 2009
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.1579269
Subject(s) - new product development , business , product (mathematics) , industrial organization , marketing , mathematics , geometry
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