Simultaneous Experimentation as an Entrepreneurial Strategy for Emergent Markets: Transcending the Trade-Off between Flexibility and Funding?
Author(s) -
Petra Andries,
Bart Van Looy,
Koenraad Debackere
Publication year - 2009
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.1538114
Subject(s) - flexibility (engineering) , industrial organization , economics , business , management
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom