Open AccessAnalyzing the Relationship between Organic and Sponsored Search Advertising: Positive, Negative or Zero Interdependence?
Author(s) -
Sha Yang,
Anindya Ghose
Publication year - 2009
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.1491315
Subject(s) - zero (linguistics) , psychology , advertising , social psychology , business , economics , econometrics , marketing , political science , philosophy , linguistics
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