Open AccessCan In-Store Displays Improve Category Sales and Brand Market Share in Online Stores? A Study on the Overall Effectiveness and Differences between Display Types in an Online FMCG Context
Author(s) -
Els Breugelmans,
Katia Campo
Publication year - 2008
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.1368762
Subject(s) - advertising , business , context (archaeology) , marketing , market share , online advertising , commerce , the internet , computer science , world wide web , geography , archaeology
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