Open AccessWhy it is so Hard to Predict Our Partner's Product Preferences: The Effect of Target Familiarity on Prediction Accuracy
Author(s) -
Davy Lerouge,
Luk Warlop
Publication year - 2007
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.1099279
Subject(s) - product (mathematics) , psychology , social psychology , computer science , mathematics , geometry
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