Open AccessAn Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets
Author(s) -
Anindya Ghose,
Sha Yang
Publication year - 2009
Publication title -
ssrn electronic journal
Language(s) - English
Resource type - Journals
ISSN - 1556-5068
DOI - 10.2139/ssrn.1022467
Subject(s) - advertising , search engine , search advertising , online advertising , business , electronic markets , information retrieval , economics , computer science , world wide web , the internet
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