A Study on Examining Turkey and Australia by Swot Analysis in terms of Ecotourism
Author(s) -
Olca Sezen Doğancili,
Serdar Tarakçıoğlu
Publication year - 2017
Publication title -
journal of tourism and gastronomy studies
Language(s) - English
Resource type - Journals
ISSN - 2147-8775
DOI - 10.21325/jotags.2017.57
Subject(s) - swot analysis , ecotourism , tourism , environmental planning , business , geography , marketing , archaeology
This study is aimed to discuss the conditions of ecotourism in Turkey and Australia. Because Australia is one of the best ecotourism place country in the word, but Turkey have more ecotourism wealth despite of not significant place in the word. So the strengths of Australia are considered to be examples for Turkey. The research categorized the data collected through literature survey by SWOT analysis. With this categorization, is discussed Turkey’s and Australia’s strengths and weaknesses, opportunities and risks in terms of ecotourism. The results of the study can be summarized as follows: Both Turkey and Australia have rich potentials in ecotourism. While ecotourism is supported with various strategies and action plans in Turkey, Australia holds a system of certification for ecotourism. In this study that whiles the cited certification system serves the sustainability of natural areas, the projects done in Turkey pose risks to natural areas. Besides, ecotouristic areas in Turkey suffer from such factors as infrastructure and superstructure defects, needs of enrichment, pollution caused by visitors, and shortage of inspection.
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