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S t r e s z c z e n i e W ostatnich czasach fasady medialne stały się nowym tematem architektonicznym, w którym zauważa się wielki potencjał, ale także i wiele ograniczeń zarówno w fazie projektowania, jak i wykonawstwa. Nieniejszy artykuł wskazuje najważniejsze wyzwania projektowania fasad medialnych w celu zdefiniowania podstawowych kryteriów wpływających na proces podejmowania decyzji w zakresie wyboru lub spełnieia najważniejszej zasady – prawidłowości procesu technologicznego projektowania fasady medialnej. Główną metodą wykorzystaną w tym artykule jest modelowanie matematyczne. Rezultatem prowadzonej analizy jest operacjonalizacja – tzn. praktyczne wdrożenie wiedzy projektowej i zasad projektowania oraz konstruowania fasad medialnych poprzez opracowanie algoratmu i stowarzyszonego oprogramowania będących narzędziem w procesie projektowania fasad medialnych przy uwzględnienieniu paramaterów stałych i zmiennych. Najistotniejszym wkładem tego artykułu jest prezentacja praktycznego zastosowania oprogramowania do kontroli poprawności technologicznej fasad medialnych o zadanych charakterystych technologicznych biorąd pod uwagę zbiór rzeczywistych warunków miejskich i architektonicznych budynku jak również lokalizacji nowo projektowanych bądź rekonstrukcji istniejących obiektów. K e y w o r d s : Design principles; Design process; Media architecture; Media façades; Technological adequacy; Variables. 3/2016 A R C H I T E C T U R E C I V I L E N G I N E E R I N G E N V I R O N M E N T 55 A R C H I T E C T U R E C I V I L E N G I N E E R I N G E N V I R O N M E N T The Si les ian Univers i ty of Technology No. 3/2016 J . Č i k i ć T o v a r o v i ć , J . I v a n o v i ć Š e k u l a r a c , N . Š e k u l a r a c a social platform that serves for cultural experience presentations or for promotion of a new form of experience exchange in “relational space̕” [1]. Studies have shown that there are different interpretations of the basic preconditions under which the façade can be considered to be a media façade. The dynamism and changeability in the functioning of the façade are the most important criteria [2]. For other theoreticians the possibility of transposing messages (communication) is the only necessery prerequisite [3]. The rapid development of technology has resulted in numerous technical possibilities that are available to architects. Two large groups of media façades, mechanical and electronic ones, practically satisfy a wide field of designers' requirements, in terms of shape, size, spaciousness, colour, resolution, locating media elements within the façade, functioning, visual comfort and satisfaction of technical performances (the effect of temperature changes, wind and fire), as well as economic and energy sustainability. On the other hand, we should highlight the possibilities of architects to bring “innovation” themselves and propose customized technologies for specific objects that help avoiding uniform solutions. If we take into account a very large number of available media façade technologies, we can see a big issue for designers, since it is not clear what it is that the media façade should fulfill in the technological, aesthetic and functional terms. On the other hand, the design of media façades cannot be done without the involvement of and harmonization of a number of different professions, such as architects, electrical engineers, developers, business managers/ development managers, designers, experts in the sphere of film, production and video presentations, real estate managers, urban designers and planners, media technologists, media sociologists, psychologists and culturologists, thus making the process more complex. The subject of this work is the creation of design framework of optimal technological systems of media façades. The basic hypothesis of this paper states that through the process of checking and selection of modern systems of media façades we can respond to changeable and unchangeable criteria of an object and the context of media architecture in order to complete the integration of architecture and media content through different degrees of technical and technological adequacy. The aim of this work is to improve the methodological results of previous research, i.e. the operationalization of technological adequacy as the most important principles for media façade design. 2. LITERATURE REVIEW A large number of theoreticians and architects have been exploring the topic of media façades from different aspects: technology, programming and media façades content [2, 4, 5, 6]; interactivity [7]; the complexity of urban medialized space [1, 8] and media culture through media façades [9, 10], which can be seen in Table 1. Certain authors [8] consider that “currently there is no complex methodology for media façades’ design as an integral part of urban environment” in the world of architecural theory and practice, although it is emhasized by Huang and Waldvogel [16], who offer a wide and abstract range of design principles and do not present specific guidelines in sufficient way. These authors specify four general ideas that have to be realised during media object design: – Highlighting spaciousness, rather than object components, – Physical and virtual flexibility, – Distraction, – Physical and virtual privacy and personalization. The starting point for media façade design is terminology and classification system. Basic terms, media façade attributes that can be found in the literature are the following: display technology, image properties, integration, permanency, dimensionality, translucen56 A R C H I T E C T U R E C I V I L E N G I N E E R I N G E N V I R O N M E N T 3/2016 Table 1. Media façades and bibliographic review

Modelling of Decision-Making Framework For Selection Technological Adequacy System Media FAÇADES