Open AccessIdentifying the effective drivers on internet advertising using structural equation modeling: an empirical investigation
Author(s) -
Fazel Rahmani,
Ahmad Askari
Publication year - 2018
Publication title -
marketing and management of innovations
Language(s) - English
Resource type - Journals
eISSN - 2227-6718
pISSN - 2218-4511
DOI - 10.21272/mmi.2018.2-27
Subject(s) - structural equation modeling , advertising , the internet , order (exchange) , entertainment , empirical research , reliability (semiconductor) , psychology , marketing , computer science , business , mathematics , statistics , machine learning , world wide web , art , power (physics) , physics , finance , quantum mechanics , visual arts
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