Commercialization of market innovations as exclusive task of innovative marketing | Zendy

Ілона Бабух | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Commercialization of market innovations as exclusive task of innovative marketing

Author(s) -

Ілона Бабух

Publication year - 2017

Publication title -

marketing and management of innovations

Language(s) - English

Resource type - Journals

eISSN - 2227-6718

pISSN - 2218-4511

DOI - 10.21272/mmi.2017.3-01

Subject(s) - commercialization , marketing management , business , marketing , digital marketing , task (project management) , marketing strategy , marketing research , marketing mix , market segmentation , industrial organization , economics , management

The development of modern innovative economy requires greater use of potential of non-technical (institutional) innovations, especially promotional ones. Commercialization of market innovations is one of the most important conditions for sustainable economic development. Such development requires the active use of innovative marketing. As essentially defining task of marketing innovation, as well the source and means of its development is considered commercialization of market innovations – of goods and marketing approaches. Commercialization presupposes existence of inconsistent («nonlinear») links between tools of the innovative marketing: development of innovation, marketing researches, segmentation, and positioning and management lifecycle.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research