Open AccessExamining the factors effective on brand equity from potential and actual customer’s viewpoint
Author(s) -
Hossein Gharehbiglo,
A. Mofid Seyed,
E. Charandabi Siroosnezhad,
H. Piroozinia
Publication year - 2017
Publication title -
marketing and management of innovations
Language(s) - English
Resource type - Journals
eISSN - 2227-6718
pISSN - 2218-4511
DOI - 10.21272/mmi.2017.1-07
Subject(s) - brand equity , brand awareness , brand management , marketing , business , brand loyalty , brand extension , advertising , customer equity , loyalty , loyalty business model , service quality , service (business)
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