Open AccessThe role of the national identity of the trademark: the mechanism of perception of the consumer
Author(s) -
A. S. Reshetnikova
Publication year - 2017
Publication title -
marketing and management of innovations
Language(s) - English
Resource type - Journals
eISSN - 2227-6718
pISSN - 2218-4511
DOI - 10.21272/mmi.2017.1-01
Subject(s) - trademark , cognitive dissonance , identity (music) , perception , mechanism (biology) , generalization , marketing , national identity , psychology , social psychology , competition (biology) , process (computing) , advertising , business , sociology , aesthetics , political science , epistemology , computer science , art , law , ecology , politics , biology , operating system , philosophy , neuroscience
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