SHOPPING CENTERS: UMA RELAÇÃO ENTRE OS ATRIBUTOS DE ESCOLHA PELOS CONSUMIDORES VERSUS OS ATRIBUTOS VALORIZADOS PELOS GERENTES

Although shopping malls are in an expansion process within the Brazilian economy, few are the analyses involving shopping malls and attributes by consumers. This work is aimed to contribute to these studies analyzing the determinant motivational factors for the choice of a shopping by consumers. The study sample was composed of undergraduate students from management courses. Additionally, an interview was conducted in depth with the managers of the three shopping malls in the city of Ribeirao Preto. The study revealed the motivating attributes which are more influential in the choice were: factors cleanness, maintenance and security in the shopping. This work aims to contribute to the understanding of the importance factor of attributed by consumers for shopping malls and therefore, provide material for management improvement of these enterprises.