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This research proposes an alternate methodology that corrects the limitation of the Capital Asset Pricing Model (CAPM), as a model to estimate the risk of the investor or the required return to shares, so that any company in the market can use the model independently from trading on the stock exchange. This model incorporates the main risk factors, systematic and non-systematic, that financial, projects and strategy managers of companies take into account at the moment of making decisions.

Modelo alternativo para calcular el costo de los recursos propios