Do not cross the line: planning the limits of tourism in Barcelona

More than 20 plans were rolled out in Barcelona from 2010 to 2019, some of which have had a direct impact on tourism. The new strategic planning approach proposes new governance methods while testing new methods of preparing and developing such plans; as far as tourism planning is concerned, the plans assume that tourism is one of the central axes of urban identity, so that, in order to maintain this identity, it is necessary to limit tourist activity. The new strategic and tourism plans rolled out over the last decade have also contributed to the creation of new urban and tourism narratives. This article analyzes the tourism and city plans of Barcelona developed between 2010 and 2019, focusing on the strategic character that is attributed to tourism, its configurative potential of the city and its management needs.