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Caceres was declared World Heritage Site in 1986 by UNESCO. Since then the city of Caceres begins a period of intense transformation at three levels: urban development, cultural heritage management and tourism growth. In this paper we analyze the period between 1986 and 2010 for two main reasons: the causal link between the tourism development in Caceres and the declaration of World Heritage Site and the absence of scientific papers that evaluate the tourism development process in this period.

El turismo en la ciudad de Cáceres (1986-2010): un cuarto de siglo emblemático