Enfoques, experiencias y propuestas para la mejora de la competitividad territorial de las áreas vitivinícolas: las denominaciones de origen protegidas de la provincia de Zaragoza

Strategies implemented in the rural areas affected by the globalization of the wine market are explored; various approaches and models of production and territorial development are taken into account. The survey of wineries in three wine areas of Zaragoza (Spain) shows that firms innovate in fields such as technology, marketing, management, human resources, recognition and exports. The analysis confirms the positive interdependence between the territory and local products; proposals aimed to achieve that the wine sector continues playing an important role in rural development are made.