Open AccessEl vídeo en las redes sociales locales: el caso de TeleElx
Author(s) -
Salvador Campello Iborra,
Félix Arias Robles
Publication year - 2017
Publication title -
miguel hernández communication journal/miguel hernández communication journal
Language(s) - English
Resource type - Journals
eISSN - 2529-9247
pISSN - 1989-8681
DOI - 10.21134/mhcj.v0i8.214
Subject(s) - live streaming , entertainment , social media , league , narrative , computer science , advertising , phone , media studies , telecommunications , multimedia , sociology , humanities , world wide web , business , art , visual arts , physics , linguistics , philosophy , literature , astronomy
Social media is used by TV channels to obtain higher ratings and as social media changes and evolves, its innovations are adapted to reach the prized engagement. The latest tendency in this fast evolution is live streaming, which allows a live connection through a simple mobile phone. Just a few months after launching Facebook Live, Atresmedia incorporated it into its different Facebook profiles, especially in the news and in the general profile of the channel. This paper aims, on the one hand, to analyze how live streaming was used in both Facebook accounts during the month of March 2017 and, on the other hand, to determine topics, narrative guidelines, audiovisual language and, as a last resort, if Antena 3 TV has a clear live streaming strategy on Facebook. The results of this research show very well defined criteria, especially on the Antena 3 Facebook account. These criteria are fundamentally centered on the promotionof specific entertainment programs, (including those related to the Champions League). The potential of these connections is not well exploited for news information, but when it is practiced, it reaches a major impact on Facebook.