Fark Yaratan Uygulamalar Perspektifinden Seyahat Acentelerinde İlişkisel Pazarlama Faaliyetlerini Anlamak

In this study, the relationship marketing activities are assessed in the light of the results obtained from these activities. The aim of this study is to determine whether the aforementioned activities have any effects on the outcomes, or not. In this direction, a field study on which the desriptive study design is applicable, is done on A class travel agencies in Izmir. According to the results, the firms that have branch office(s) and apply customer recognition, interacting with customers, providing employee satisfaction and training employees about customer relationship activities, have reached to better results.