Globalization process and its impact on Kosovo’s tourism development

Unlike modernization, globalization is a process somewhat independent from the will of its adhering participants. This thesis represents Robertson sociologist giving a description based on which capital, ideas and cultural codes, with the help of new communication tools, expand worldwide. With rapid development of media and mass electronic communications is eliminated the importance of space and leads to shrinking (narrowing) of time and space which is a serious threat to national cultural identities. Fukuyama in his apology of liberal democracy warns " final political neutralization of nationalism " in terms of overall centralization and linguistic unity of the world.