Avoiding the Boomerang: Testing the Relative Effectiveness of Antidrug Public Service Announcements Before a National Campaign | Zendy

Martin Fishbein | Zendy; Kathleen Hall-Jamieson | Zendy; Eric Zimmer | Zendy; I. von Haeften | Zendy; Robin L. Nabi | Zendy

Open Access

Avoiding the Boomerang: Testing the Relative Effectiveness of Antidrug Public Service Announcements Before a National Campaign

Author(s) -

Martin Fishbein,

Kathleen Hall-Jamieson,

Eric Zimmer,

I. von Haeften,

Robin L. Nabi

Publication year - 2002

Publication title -

american journal of public health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 2.284

H-Index - 264

eISSN - 1541-0048

pISSN - 0090-0036

DOI - 10.2105/ajph.92.2.238

Subject(s) - social psychology , psychology , public service , control (management) , clinical psychology , applied psychology , medicine , computer science , artificial intelligence , political science , law

This study examined the relative perceived effectiveness of 30 antidrug public service announcements (PSAs) and assessed the extent to which judgments of effectiveness are related to judgments of realism, amount learned, and positive and negative emotional responses.

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