Open AccessCounteracting tobacco motor sports sponsorship as a promotional tool: is the tobacco settlement enough?
Author(s) -
Michael Siegel
Publication year - 2001
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.91.7.1100
Subject(s) - advertising , settlement (finance) , tobacco industry , business , value (mathematics) , environmental health , marketing , medicine , political science , law , finance , machine learning , computer science , payment
This study sought to quantify television advertising exposure achieved by tobacco companies through sponsorship of motor sports events and to evaluate the likely effect of the Master Settlement Agreement on this advertising.
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