Open AccessInfluence of a counteradvertising media campaign on initiation of smoking: the Florida "truth" campaign
Author(s) -
David F. Sly,
Richard S. Hopkins,
Edward Trapido,
Sarah Ray
Publication year - 2001
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.91.2.233
Subject(s) - logistic regression , odds , media campaign , odds ratio , advertising , environmental health , media coverage , medicine , demography , youth smoking , psychology , public health , tobacco control , sociology , media studies , business , nursing
The purpose of this study was to assess the short-term effects of television advertisements from the Florida "truth" campaign on rates of smoking initiation.
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